Global turnover. "Earnings" tends to mean profit. Uber is somewhere around $10b gross revenue, so $400m fine for every breach. Sure it's "just a cost of doing

Global turnover. "Earnings" tends to mean profit. Uber is somewhere around $10b gross revenue, so $400m fine for every breach. Sure it's "just a cost of doing business". It also means that it's better to spend $200m beefing up their security to reduce from 1 data breach every year to one every 5 years. Marriot revenue is $23b, so that's a potential $920m fine. IHG (say), who invest in security and don't have a breach, get to charge less for their hotels, or make more profit.