Because eventually businesses wake up to the fact that they need to make money. And they do it by going the absurd route. For example, online help is free but

Because eventually businesses wake up to the fact that they need to make money. And they do it by going the absurd route. For example, online help is free but if you need to talk to a human being support, give us $10 a call or something. And while an average consumer might not be affected, people who are actually affected end up a nightmarish situation.