What really comes out in the interview is his focus on not only the details, but the important details, while avoiding anything that will add friction to his pr

What really comes out in the interview is his focus on not only the details, but the important details, while avoiding anything that will add friction to his processes, like dealing with cumbersome content agreements or VC funding. "Those small details and experiences are the reason why people like luxury cars. They are full of those little delights. You can do the same thing with any business. With a Web and iPhone app, I try to find new and tiny ways to delight my customers." Simple delights indeed.