2 ms·
> The FTC already has ruled that people should at least put #ad on their posts, and has already fined influencers that didn't. Didn't know this. For others: >
by jessriedel 8y ago
> The FTC already has ruled that people should at least put #ad on their posts, and has already fined influencers that didn't.
Didn't know this. For others:
> In May, the agency released dozens of letters it had sent to companies and stars giving them notice that they must tell fans about compensation for promotions on social media.
> Those are known within the agency as educational letters, whereas the recent ones are known as warning letters. For repeat offenders, the FTC could seek to impose fines.
https://www.reuters.com/article/us-usa-ftc-celebrities/ftc-demands-endorsement-info-from-instagram-influencers-idUSKCN1BO2TE https://www.reuters.com/article/us-usa-ftc-celebrities/ftc-d...
Does anyone know if any fines have actually been issued?