I think JN's choice of the Yale photo was a bad example. It shows a collegial, multi-ethnic, communal environment that probably was meant to convey an image. By

I think JN's choice of the Yale photo was a bad example. It shows a collegial, multi-ethnic, communal environment that probably was meant to convey an image. By contrast, I've been to software sites where the stock photos of smiling people all gazing at a single laptop screen look positively asinine. Even worse are the glass and steel building photos that are meant to convey "business". Those types of images are worthless and ignored.