There are plenty of things not worth A/B testing, and even if you did, it’s unclear what was the mechanism that made one succeed over the other. (It’s probably

There are plenty of things not worth A/B testing, and even if you did, it’s unclear what was the mechanism that made one succeed over the other. (It’s probably just chance.) Marissa Mayer and her 40 shades of blue[0] is a perfect example. In this case, the A/B teat wasn’t science, but rather scientism. [0] https://www.theguardian.com/technology/2012/jul/16/marissa-mayer-appointment-mean-yahoo https://www.theguardian.com/technology/2012/jul/16/marissa-m...