Is it your idea of what "marketing" is that turns you off? If so, I suggest you take a look at Bob Walsh's eBook "MicroISV Sites That Sell" at 47hats.com. It's

Is it your idea of what "marketing" is that turns you off? If so, I suggest you take a look at Bob Walsh's eBook "MicroISV Sites That Sell" at 47hats.com. It's a book aimed at developers who need to market their work, but don't consider themselves marketers.