Totally. I do it too and also have saved money by price matching things. The backwards thing is that besides all the technical limitation of price tracking that

Totally. I do it too and also have saved money by price matching things. The backwards thing is that besides all the technical limitation of price tracking that was already discussed in this thread, the ultimate motivation behind strategies like price matching or rebates, is that they give the customer the feeling that they are beating the system, but really is just an extra psychological incentive to get you to purchase something.