Testing is not always the right tool for the job. For many types of businesses, once a website design is good enough, it is really hard to gain meaningful impr

Testing is not always the right tool for the job. For many types of businesses, once a website design is good enough, it is really hard to gain meaningful improvements from further changes. Chances are that changing the color or position of button is not going to make a difference. If you have 50 customers a month, you are not going to have enough data measure 5% improvement in conversion even if you let the test run for a year. If a business has 50,000 customers are month, then you can measure a 5% improvement in conversion in a few days and testing is a valuable tool. Until you are at that scale where testing becomes feasible, you are better off just following best practices in design and focus on other areas to drive more business. If you are going to test something, it has to be big bold changes so you are able to measure the significance with a small sample size.