3 ms·
This isn't true anymore. There are plenty of direct-to-consumer brands now thriving with around 50% to 60% gross margins, i.e., selling at 2x-3x COGS. If you
by pdog 8y ago
This isn't true anymore.
There are plenty of direct-to-consumer brands now thriving with around 50% to 60% gross margins, i.e., selling at 2x-3x COGS.
If you have a quality product and a lean sales organization, the 5x COGS model is a thing of the past.
- JumpCrisscross 8y ago> There are plenty of direct-to-consumer brands now thriving with around 50% to 60% gross margins, i.e., selling at 2x-3x COGS Mature ones, sure. Unless you plan on financing growth pretty much exclusively out of the middle of your cash flow statement, however, you'll need a wider margin as an upstart.