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Ask HN: How to monetize a travel site?
I've built up a travel deals website over the past 7 months in Australia (https://www.beatthatflight.com.au). As it's grown, I've grown several hundred followers on FB, an email subscriber list of hundreds too. I know, that's still small change, but it's been fun to see it grow.
I currently 'monetize' by using a white label payout program. People search for flights on my site, buy a ticket, and boom, I get a tiny commission. However, it's not much.
I'm debating how to grow this further. Any suggestions? I don't want to alienate my audience, but I would like to start earning more than a few dollars a month. I love finding deals and still get a thrill when I find an error fare, so I do well on that side, but in terms of growing/monetizing I'm starting to run out of ideas.
Possible directions:
- start charging for immediate deals, and keep my free subscriber list getting once a week summaries of deals found.
- Chuck advertising on the page. Not really sure how effective that'd be and whether it'd turn people off.
- I've considered making a bunch of infographics and sharing them around some sites to get traffic, but I feel it's the conversion I'm failing a bit on at present. Eg 5000 flight searches might translate into 3 tickets bought. I don't know if that's normal but it 'feels' low?
- Hand search for people. Like flightfox did, but ... it's not terribly scalable.
Anyway, I'd love ideas.
Tech summary: I built it on wordpress, mailchimp newsletter, FB/twitter/instagram posts, google analytics, plugged into a whitelabel system, and monitor google news and other deals emails for bargains. Plus 'artful' searching - sometimes it's possible to feel a deal out, if that makes sense.
- tixocloud 8y agoHave you checked out similar services to see what they do? I.e. Scott’s Cheap Flights? https://www.indiehackers.com/interview/scotts-cheap-flights-from-small-side-project-to-booming-business-de62ca54b1 https://www.indiehackers.com/interview/scotts-cheap-flights-...
- beatthatflight 8y agoIndeed, I follow Scott's. I'm nervous about monetisation by charging though, in case I lose a lot of subscribers. Thanks for the link!