Counterpoint: most people choose the cheaper option, which encourages a race to the bottom, and oligopolies can outlast smaller competition. Once the oligopoly

Counterpoint: most people choose the cheaper option, which encourages a race to the bottom, and oligopolies can outlast smaller competition. Once the oligopoly has won, it starts to dictate the rules. We should make informed choices, but who has the time and energy to dig and evaluate the market share and long-term consequences of the fridge they're going to buy?