I think you have a point, but I would probably point to Adobe as what Apple should have done in the cloud, or even something like Airtable. I think Excel is suc

I think you have a point, but I would probably point to Adobe as what Apple should have done in the cloud, or even something like Airtable. I think Excel is such a lock in for some industries and Google is already providing a free alternative in google docs. Apple probably had an opportunity in providing services for its designer/artistic focused customers as a starting point.