I agree. I also think it hampered their early tablet effort. But I think what they should have done is taken Windows 8 and Mobile and called it "Surface OS" a

I agree. I also think it hampered their early tablet effort. But I think what they should have done is taken Windows 8 and Mobile and called it "Surface OS" and focus it entirely on mobile. They wouldn't have even had to change much code-wise, just marketing and developer relations. Windows 8 should have continued to be desktop focused (normal start menu, etc) but also able to run and develop the universal apps.