4 ms·
> Legos are sold as pre-planned structures and not generic building blocks I don't know if this is an "experience economy" thing as much as it is a lucrative l
by claudiulodro 8y ago
> Legos are sold as pre-planned structures and not generic building blocks
I don't know if this is an "experience economy" thing as much as it is a lucrative licensing deal thing.
- keiferski 8y agoI’d argue that the appeal of the licensed Lego products is precisely an experience. Instead of starting from zero and building everything yourself, you’re given a premade story, world, and characters. It’s similar to the difference between writing your own fantasy novel vs. reading Lord of the Rings.
- claudiulodro 8y agoThat makes a lot of sense. I hadn't thought about it this way. Thanks. I'm sure the lucrative licensing deals help though. :)