Yes, however the burden of success on the platform is placed on the vendor, much like it is with sellers. Those sellers have access to many more tools which mak

Yes, however the burden of success on the platform is placed on the vendor, much like it is with sellers. Those sellers have access to many more tools which makes being successful much easier and allows for automation of most tasks on the platform (or integration with other specialized third-party tools.) Vendors are unable to do any of this despite the fact that they're responsible for many of the same tasks. Much of this is due to the fact that Amazon takes on the inventory risk, handles fulfillment, and has tight control over pricing. These tasks are up to the 3P seller to figure out on their own. However, being able to handle these tasks does nothing for you if you are unable to generate sales. This burden falls on both Vendors and Sellers. Amazon's Retail team does absolutely zero merchandising, product management, or market analysis. They are simply worried about monitoring profitability in their category and pitching Vendors on programs involving lots of clawback. The tools available to Sellers to manage their products and traffic to their pages are much better and more complete than those available to Vendors.