Almost anything you can find on Amazon you can find at another online retailer with a quick search. And anything that has a brand name (that isn't a commodity,

Almost anything you can find on Amazon you can find at another online retailer with a quick search. And anything that has a brand name (that isn't a commodity, e.g. batteries, or store brand) can probably be found on the brand's own website. Here's an example: the other day I was buying some funny socks as christmas presents. They sell on Amazon as well as their own store. The price was the same on both, but I would get free shipping, and faster shipping, from Amazon. Nonetheless, I chose to buy directly from the company because I don't like the way Amazon does business sometimes, and because buying directly gives smaller retailers a bigger cut. As I've been running and growing a few very small online retail operations myself, I feel a lot better about supporting other small businesses directly.