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> Who draws a line between generations and why? Market research organizations I think. They segment people into generations (and smaller subcategories) in ord
by gerbilly 8y ago
> Who draws a line between generations and why?
Market research organizations I think.
They segment people into generations (and smaller subcategories) in order to better understand how to sell them products and services.
They are marketing buckets.
The corporate mindset is so pervasive in north america, that we take on their concepts and discuss them even outside of their area of application.
This is why we talk about which movie 'grossed' the most on the weekend, instead of comparing movies on their artistic or cultural merits.
- gbear605 8y agoWe talk about which movie grossed the most because it’s the best proxy we have for how many people saw it, not mainly because we care about how much the production company made.
- icebraining 8y agoMovie reviews compare movies on their artistic and cultural merits, and they are quite pervasive. When I search for a movie, for example, the rating is the first thing that appears, along with a bunch of review sites. The box office is almost invisible.
- dnautics 8y agoGeneration x was coined by douglas coupland, an author (author of microserfs, incidentally)