The headline suggests he is proposing a solution: a social network which beats FB by prioritising intimacy. I think it's pretty much like dating sites. Before

The headline suggests he is proposing a solution: a social network which beats FB by prioritising intimacy. I think it's pretty much like dating sites. Before you solve the chicken-and-egg problem, it's meaningless to talk about how you add value. And the proposed value-add here (intimacy) makes the chicken-and-egg problem even more difficult (a dating site only for Mac lovers, anyone?). Edited for clarity