3 ms·
You didn't really give us a lot of information. I'll assume you have a chicken and egg problem. Relying on media for anything is not a good strategy. 1. Divi
by noahc 16y ago
You didn't really give us a lot of information. I'll assume you have a chicken and egg problem. Relying on media for anything is not a good strategy.
1. Divide your users into to chicken and egg categories. Build an egg plant! Build a website that allows eggs to show up and is useable without any chickens and add the chickens latter. Often times your eggs are a niche user or geography.
2. If you're going to pitch bloggers and they have no idea who are you already, it probably is a little late to start trying to build a relationship.
- sammville 16y agoThanks for the advice. The website is an advertising network that helps website owners sell directly to advertisers. I guess i should have had a relationship with the bloggers before now. I will have to rely on press release.
- noahc 16y agoI wouldn't look at this as binary. You have more options here. You need to target bloggers, who look like they might be up and coming. I'd even target a specific niche. Basically, go to them, and say, "If I can get six of you signed up, I can then get awesome rates from people interested in your niche." Now the hard part: deliver! Once you got all six on board, I'd spend everyday on the phone, e-mail reaching out to the major and minor players about how they've got to advertise with these up and coming trusted players in the niche.
- sammville 16y agoThanks for the advice. I think that is the next route for me to try..