Yes and no. Thing is, we may be burned already few times, but cannot prove or check it. Did the bank set your mortgage rate based on risks, derived from your d

Yes and no. Thing is, we may be burned already few times, but cannot prove or check it. Did the bank set your mortgage rate based on risks, derived from your data? Did you lost job application because your private emails leaked conflict on previous job? It is dark ways your data can propagate, Goofle is a business, and it makes money on your data. Is ad targeting the only service they sell? I just decided to ungoogle myself completely, and hide from all tracking on the web. No data from me anymore, I ceased to exist :)