> For optimization, the idea is that each shopper in a grocery store solves some complicated problem in nonlinear, integer, stochastic optimization just to get

> For optimization, the idea is that each shopper in a grocery store solves some complicated problem in nonlinear, integer, stochastic optimization just to get the groceries. This nonsense is part of their rational assumption. I do this, and it's a real problem. It takes me forever to buy groceries.