Using electronic media to influence opinion isn't all "big data". Obama didn't use massive deception, for one thing. Putin's program involved lots of people pre

Using electronic media to influence opinion isn't all "big data". Obama didn't use massive deception, for one thing. Putin's program involved lots of people pretending to be people they weren't to say things that weren't true. These two campaigns aren't different sides of the same coin, as you imply.