Well there are others https://www.reddit.com/r/amazon/comments/38tttx/why_is_amazons_website_so_godawfully_slow https://www.reddit.com/r/amazon/comments/38tttx/

Well there are others https://www.reddit.com/r/amazon/comments/38tttx/why_is_amazons_website_so_godawfully_slow https://www.reddit.com/r/amazon/comments/38tttx/why_is_amazo... And its weird because the landing page tends to be fairly fast, but if you happen to be signed in, and start clicking around you can see it load the page and then spend another few seconds loading/running a bunch of crap in the background. Once its done that a couple times it just seems to get progressively slower. Although, I suspect a big part of the problem is firefox... As far as their target audience, you might be right WRT their target users tending to be more affluent and having high end phones/etc. But event then, at this point, what are the retail alternatives with such a wide range of products, particularly if one does enough online shopping to have a prime membership and also use it as a netflix substitute?