No it's not. It's just great marketing. There are tons of users who aren't privy enough to call attention to it on social media channels. If they're not privy e

No it's not. It's just great marketing. There are tons of users who aren't privy enough to call attention to it on social media channels. If they're not privy enough, they just don't. My friend had all her luggage lost by Iceland Air a few summers ago. She spent a week without it. She reached her destination and had just the clothes on her back and her carry-on. She talked to everyone she could. "Have you yelled at them on Twitter yet?" "No why would I do that?" She did, and 12 hours later she had her luggage.