From the article, after adding Gamification: > Before I knew it, the conversion rate from new user to active user ( level 3+ ) skyrocketed from 5% to 45%. And

From the article, after adding Gamification: > Before I knew it, the conversion rate from new user to active user ( level 3+ ) skyrocketed from 5% to 45%. And also: > Users could share their referral link and get a 10% cut of the ad revenue from every app the referred user makes, forever. For example, if user A brings in user B, and user B makes an app that brings in $10/day, user A would get $1 every day without lifting a finger. Pyramid scheme or just Multi-Level Marketing?