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An additional issue was that years before they tried focusing on business, CEBIT had already become untenable for business. It was completely overrun by laymen
by skgoa 8y ago
An additional issue was that years before they tried focusing on business, CEBIT had already become untenable for business. It was completely overrun by laymen who wanted to play with cool gadgets and get free stuff.
They should have focused on business much sooner. E.g. they could have hosted conferences. Instead they let the business minded crowd largely vanish before betting everything on exactly those people who had found other channels for communication already.
- blablabla123 8y agoOr maybe they could have sold consumer stuff, I mean at least 2 times there was the consumer version of CEBIT. But instead of buying things (with exceptions though!), you only get flyers or get install discs of Unix derivates. And of course you could look at the amazing new tech, sometimes things only useful for large enterprises. I imagine that business relationships emerged from that. But then with IT moving more into commodity, even when it's about servers, there is no need for this mode of presentation. But for the conference style this would have worked.