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Yeah, the fall of Comdex went from 200K+ visitors to collapse over the course of a few years. I think most often these collapses are financial (believe it or n
by _red 8y ago
Yeah, the fall of Comdex went from 200K+ visitors to collapse over the course of a few years.
I think most often these collapses are financial (believe it or not). What typically happens is the conference wants to encourage "free expo passes" to ramp up visitor numbers to crazy high levels. They then use this to market towards exhibitors: "Here is why you need to pay so much for a booth, we have 200K visitors!".
However, having 200K visitors doesn't necessarily lead to more sales for your niche product, therefore the economics of paying $$$ for a booth don't work out. Thus, the expo floors become dominated by a handful of mainstream companies which then results in a negative feedback loop of collapse. (Visitors don't need to attend a show to see what Microsoft, Sony, and LG are up to...the real benefit is finding out what all the small below-the-radar companies are doing)
- ghaff 8y agoFurthermore, when tradeshows become all about the needs and wants of the sponsors, quality often declines with more and more presentations becoming essentially sales pitches. Another pattern you see is that a tradeshow becomes a house of cards where every vendor attends because they feel they need to or people will talk. Then, a keystone vendor pulls out (as Sun did with one of the big Unix events, Uniforum maybe) and now everyone is "Well, if Sun isn't there we don't need to be either."