It is true. Most of these websites have what I call 'popular SaaS'. I don't know if it is the 'right' design, but it seems to be used by many web apps. There i

It is true. Most of these websites have what I call 'popular SaaS'. I don't know if it is the 'right' design, but it seems to be used by many web apps. There is a menu bar across the top with 'why x', 'demo', 'features', 'blog', 'signup' or 'pricing', and 'login'. Below is a nice picture or screen shot with a punch line and a big call-to-action button. And below that is misc boxes of text trying to communicate more about the product. This seems to be a lot of what you want to communicate to potential buyers and is claimed to be one of the most effective designs (one source is the book Start Small Stay Small http://startupbook.net http://startupbook.net). It seems to be a standard of sorts. It would be interesting to know if this design is proven to be the most effective basic design known for selling web apps, or what is better.