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>Ad networks get paid for fraud Ad networks value proposition is give us money and an ad and your revenue will rise. If there's fraud that just dilutes the ef
by DINKDINK 8y ago
>Ad networks get paid for fraud
Ad networks value proposition is give us money and an ad and your revenue will rise. If there's fraud that just dilutes the effectiveness of the proposition. Eventually poor quality networks die in the same way that the market winnows fertilizer etc. There is no free lunch
- dillondoyle 8y agoAssumes attribution, which is a hard problem. If I can't measure whether a digital ad campaign (in your case) increased revenue than I can't select for best performing network. Attribution is also gamed and complex (last click, cookie stuffing, modeled, outright fraud, etc)
- jcampbell1 8y agoI agree. It means that all roads lead to Google. The network size is advantage enough, and the ability to detect fraud is the cherry on top. Having a ton of exclusion data from advertisers is damn near impossible to replicate.