Yeah, despite everything you read, Google doesn't "want your data". Google is one of only a handful of companies that have matured beyond the point of thinking

Yeah, despite everything you read, Google doesn't "want your data". Google is one of only a handful of companies that have matured beyond the point of thinking that personal data is, in and of itself, valuable if the user doesn't want them to have it. Sure, there are a lot of companies who profit in keeping data without your knowledge, but they're in a different kind of business, where "delighting your users" is not really an objective. Google stores your personal data in order to serve it back to you in one form or another. If you no longer want Google to serve that data back to you, if you're no longer happy with Google having a copy of that data, then it immediately becomes a liability rather than an asset. It's like poison in the sugar bowl, nothing good comes from it. Google does not want that kind of data, and there are lots of people whose job is to ensure that no data of that category is ever collected or retained. You probably want to tell me that advertising targeting is just as effective if data is unwanted, or something similar about hypothetical incentives. But no, the costs outweigh the returns in the long game. This is a dead end. In this particular case, there is a feature called Location History. It collects and allows you to query you location history. You can turn the feature on or off. But because of its clever name, some privacy wathdog organizations felt like turning this feature off should be expected cause all information relating to locations to be scrubbed from all the history from all the other products and features. That sounds absurd when you say it like that. But when you're dying for a reason to sue Google, you take what you can get. The irony is that this level of scrutiny is only possible because Google is exceptionally careful about making available to users all the information that they have relating to those users, and allowing users to delete or edit it. They've been doing it long before the GDPR was even a concept, in fact for the most part the GDPR was just a codification of Google's existing (and often unique) practices as law.