Apple’s gross margin is typically around 37% or 38%. I don’t see how charging a 30% service fee is going to improve profitability. Apple is trying to grow prof

Apple’s gross margin is typically around 37% or 38%. I don’t see how charging a 30% service fee is going to improve profitability. Apple is trying to grow profits via paid services like Apple Music or Apple Pay, but those are optional upsells, not rent seeking.