Apple will be restricted to only authorized sellers on Amazon very soon. For now, that particular offer looks to be geniune - if they weren't policing that agai

Apple will be restricted to only authorized sellers on Amazon very soon. For now, that particular offer looks to be geniune - if they weren't policing that against people selling knockoffs the price would be somewhere in the $10 range (compare eBay). I'd prefer to buy a cheaper off brand cable from Anker or Amazon basics though, there's no reason to pay an extra $10-15 just because it's Apple branded. Some of the off brands are cheaper and higher quality than the Apple ones. Edit: https://www.ebay.com/itm/New-Original-OEM-Apple-Lightning-To-USB-Charging-Cable-iPhone-5-6s-Plus-7-2m-6ft/183524575555 https://www.ebay.com/itm/New-Original-OEM-Apple-Lightning-To... $8.99 in retail packaging on eBay, almost certainly fake.