You nailed it on the head in your last sentence. Consumers can enjoy all of the benefits you mentioned with the App Store but should still have the ability to s

You nailed it on the head in your last sentence. Consumers can enjoy all of the benefits you mentioned with the App Store but should still have the ability to side load apps from Safari with a big "Warning - this app is not approved by Apple and may harm your device" popup. The fact that it's not even remotely an option like it is on Android devices is the issue. As a developer I want to be able to provide my customers with my iOS software without going through the app store, and if they don't want to load it that's up to them. But we should all have a choice.