I think I understand where you're coming from. Here's my motivation - I think there are actually some pretty scary problems out there. However, I think it is p

I think I understand where you're coming from. Here's my motivation - I think there are actually some pretty scary problems out there. However, I think it is possible to talk about an important issue in a way so emotional that it actually backfires and creates a negative impression of those who care about an issue. For example, Alex Jones is right to lament the pesticide atrazine that changes frogs sexes [1], but by virtue of being Alex Jones actually may look a wider swath of environmentally-conscious look somewhat unreliable by association. Another example is Al Gore: even though he had an important message on climate change his manner was so distasteful that it's hard to argue he helped the cause. When I see someone who agrees with my beliefs but comes across as hysterical I try to metaphorically "hold a mirror up" so they can learn to phrase their message in a way that won't drive people away. [1] https://en.wikipedia.org/wiki/Atrazine#Amphibians https://en.wikipedia.org/wiki/Atrazine#Amphibians