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How can you demonstrate or prove that the impact is “real”?
by lobotryas 8y ago
How can you demonstrate or prove that the impact is “real”?
- misterbwong 8y agoI think you're confusing real with measurable.
- Green_man 8y agoAlternatively, how are we supposed to know it's real if it's not measurable?
- deleted 8y ago[deleted]
- crispyambulance 8y agoA designer's work is, in large part, sensory and thus "measurable". It might very well be subjective and difficult to put into words, but even if one is a strict positivist, that's acceptable.
- reaperducer 8y agoAdd a CSS override to someone's browser that forces web sites to display in Comic Sans.
- simonh 8y agoThere’s a huge amount of research into this sort of thing funded by advertisers and marketers.
- bunderbunder 8y agoAssuming (with a tip of the hat to misterbwong) that you want to demonstrate the impact is real by measuring it, A/B testing would be one of the more popular ways to do it nowadays. The kinds of questions you can ask with it are somewhat limited, so you've got to be worried about the trap of searching where the light is better. But it is so very cheap and easy. If you have more resources and need to ask questions A/B testing doesn't handle well, you can also do it with good old-fashioned surveying. Take (say) a few hundred people sampled as representatively as possible from your target market. Randomly show half of them a version of the design that uses one typeface, and the other half a version that uses another. Ask them to rate how well they liked the design. See if there's a difference. Or ask them to recall things they saw, and see if there's a difference.