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Apples & oranges. That's physical retail, not digital distribution, and in this case Apple's 30% tax would be comparable to only the $7 platform fee, not the en
by kllrnohj 8y ago
Apples & oranges. That's physical retail, not digital distribution, and in this case Apple's 30% tax would be comparable to only the $7 platform fee, not the entire 45%, which would be 11%.
The other costs from that article, like returns & any publisher cuts, you still need to handle yourself when publishing on the app store. Apple doesn't replace the role of the publisher in this case. They don't pay for marketing or put up-front money towards development, which is what a game publisher's role actually is these days.
- scarface74 8y agoThere is the retailers margins and the licensing cost. That’s 25%. That’s not including the infrastructure costs, or credit card fees. The publisher, in the case of music, charges the artist “return fees” for digital and streaming music.
- kllrnohj 8y ago> There is the retailers margins And if you bought iOS apps at Walmart you'd have those same retailer margins. You're restricting yourself to digital distribution here, which don't have retailers or retailer margins. So you can't count those against games when they don't have them in the same circumstances either.