People go to nightclubs to hook up. They want to know that there are going to be lots of options before paying a cover. I used to do event promotion and in a r

People go to nightclubs to hook up. They want to know that there are going to be lots of options before paying a cover. I used to do event promotion and in a real sense the crowd is the product, not the music or the drinks or anything else. What you work really hard at is cultivating a loyal audience who will show up week after week no matter who you book, and who know how to dance and bring energy in with them. Clubbing is about people more than anything else.