You are reaching, though not sure why. "...custom-designed by Apple engineers to be extremely powerful yet extremely power efficient." is 100% valid. Picking

You are reaching, though not sure why. "...custom-designed by Apple engineers to be extremely powerful yet extremely power efficient." is 100% valid. Picking certain features from a Samsung catalog is what the general consensus is they did, and that doesn't contradict their statement at all. I can get on a website right now and make a custom designed t-shirt or even a custom designed candy bar by picking the ingredients I want. If I tell someone I then made a custom-designed candy bar, will they call me a liar because I didn't make the chocolate and all the ingredients from scratch or because someone else cooked them and put them together to make the candy bar? Of course not. Apple engineers picked the features of the SoC they wanted, ones they felt would give them the best efficiency for how they were using them, and that is their A4. No more, no less, and exactly what they say it is. Featuring the A4 doesn't mean they are giving any details about it. No one is telling 'flat out lies'.