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Honestly I think that Apple will keep increasing the price until it hurts their bottom line. And why wouldn't they want to do that. They are accountable to th
by eaandkw 8y ago
Honestly I think that Apple will keep increasing the price until it hurts their bottom line. And why wouldn't they want to do that. They are accountable to their shareholders not the consumer.
- cimmanom 8y agoOf course, unless they know exactly where they are on the demand curve, how would they know whether it’s negatively affecting their bottom line?
- eaandkw 8y agoI'm sure they have some smart people working on that and what the people would tolerate. It's kind of like boiling a frog. If the temperature increases too much the frog jumps out. If you do it slowly the frog stays in and eventually dies. On second thought that may not be the best analogy but it's close. As far as the demand curve goes they can just judge things by sales. If the price increase off-sets the loss of sales but increases revenue then they would keep doing it. If not they will stop.