My interpretation of him saying be hated is to speak and do the things you believe in even if they dont quite resemble with the audience you are in. So I think

My interpretation of him saying be hated is to speak and do the things you believe in even if they dont quite resemble with the audience you are in. So I think it's not in searching of people to hate you but in having the guts to speak your mind and do the things you believe in no matter what others think of it. And hatred of other people because of you doing it and them not having guts to do it sometimes comes along with it.