They've been courageous in the past, and its generally worked out well for them (keyboards?), but no two cases are the same, and the past doesn't determine the

They've been courageous in the past, and its generally worked out well for them (keyboards?), but no two cases are the same, and the past doesn't determine the future, so it still takes courage. It's still risky. There are plenty of companies that wouldn't have the courage to do something that is going to, in the short term at least, annoy so many people.