6 ms·
It's no coincidence that you never see anybody with a visible disability in any general purpose Apple advertisement -- video or print. Or an overweight person,
by masonic 8y ago
It's no coincidence that you never see anybody with a visible disability in any general purpose Apple advertisement -- video or print.
Or an overweight person, for that matter.
- sneak 8y agoOr any ad, really. Apple is at least one order of magnitude better at a11y than everyone else in the industry; this is simply a nonsense comment. Nobody else remotely approaches them on this front—it may be their biggest and most unassailable moat, albeit for a tiny market that won’t ever increase in size. It’s one of the most charitable things they do as an organization.
- coldtea 8y ago>It's no coincidence that you never see anybody with a visible disability in any general purpose Apple advertisement -- video or print. Actually you see several such persons. E.g.: Ad: https://www.youtube.com/watch?v=IPv9jFWhzGE https://www.youtube.com/watch?v=IPv9jFWhzGE WWDC video: https://www.youtube.com/watch?v=dgk_Jawzdwk https://www.youtube.com/watch?v=dgk_Jawzdwk Also Apple has the greatest accessibility track record (and tons of awards on such matters), and e.g. blind people etc swear by its products (as opposed to at it). Blind person describing his use of iPhones etc: https://www.youtube.com/watch?v=AlbIF7IOb_Q https://www.youtube.com/watch?v=AlbIF7IOb_Q
- dmitriid 8y agoYou mean this one? https://www.youtube.com/watch?v=XB4cjbYywqg https://www.youtube.com/watch?v=XB4cjbYywqg Or the "Designed for ..." series? Meera https://www.youtube.com/watch?v=3d6zKINudi0 https://www.youtube.com/watch?v=3d6zKINudi0 Andrea https://www.youtube.com/watch?v=SoEUsUWihsM https://www.youtube.com/watch?v=SoEUsUWihsM Patrick https://www.youtube.com/watch?v=whioDJ8doYA https://www.youtube.com/watch?v=whioDJ8doYA Todd https://www.youtube.com/watch?v=4PoE9tHg_P0 https://www.youtube.com/watch?v=4PoE9tHg_P0 ?
- masonic 8y agoBy "advertising" I was referring to broadcast or print advertising, not special-interest outreach. None of those has been part of their broadcast TV campaigns.
- dmitriid 8y agoAdvertisement means advertisement. In a time when most content (especially video content) is consumed online, you for some reason call those videos "special-interest outreach". https://www.telegraph.co.uk/news/2018/08/01/decade-smartphones-now-spend-entire-day-every-week-online/ https://www.telegraph.co.uk/news/2018/08/01/decade-smartphon... > People are on average online for 24 hours a week, twice as long as 10 years ago, with one in five of all adults spending as much as 40 hours a week on the web. > > This is partly due to the rise in use by those aged 16 to 24, who average 34.3 hours a week on the internet.
- Aaargh20318 8y agoYou mean the same Apple that got a Louis Braille award[1] for their work in accessibility for the blind and visually impaired, that Apple ? 1. https://appleinsider.com/articles/17/01/27/apple-honored-with-louis-braille-award-for-efforts-in-device-accessibility- https://appleinsider.com/articles/17/01/27/apple-honored-wit...
- masonic 8y agoI never referred to functionality; I was pointing out the image that Apple wants to convey in its advertising.
- SmellyGeekBoy 8y ago> Or an overweight person, for that matter. How about smokers, while we're at it?
- anoncake 8y agoSmokers look just like non-smokers, unless currently smoking.
- SilasX 8y agoNot if they're a heavy smoker...
- brokenmachine 8y agoPity about the smell. Anecdotally often it's pretty obvious who the smokers are from skin/complexion/teeth.
- nizmow 8y agoWhat's the point in coming here and trying to spread lies? Apple regularly highlights accessibility features and I'm fairly sure they're among the leaders in the tech field, if not THE leader.