I'll admit it's certainly based on a little conjecture. The post-WWII 'Product Era' supported by marketing evolved into the Brand or 'Positioning Era'; one of b

I'll admit it's certainly based on a little conjecture. The post-WWII 'Product Era' supported by marketing evolved into the Brand or 'Positioning Era'; one of business frameworks I use for work (I'm a Shirlaws Business Coach) tracks revenue through a business, starting with Product, then Positioning, then Distribution (ie, of product to market). But this does fit into emerging trends, both online (Facebook) and off ('baby boomer community' returns 5.3 million pages in Google, but no ads...)