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Some email companies allow you to do A/B testing on-the-fly. For a list of 10,000 users, they'll send out 100 of subject line "A" and 100 of subject line "B". T
by bigtoga 18y ago
Some email companies allow you to do A/B testing on-the-fly. For a list of 10,000 users, they'll send out 100 of subject line "A" and 100 of subject line "B". They'll pause, wait to see what the reaction is, and then send the remaining 9800 emails using whichever was shown to be the most popular. I don't know if that helps you but it's how companies with budgets/time do it.
- epi0Bauqu 18y agoThis is how you do it, but don't send 100 and then a 100, use a much bigger sample size to make sure you are climbing up the hill correctly. In other words, do A/B testing in a highly statistically significant manner until you find what works for your service. You can grab things from other sites like Linked In to try to climb up the hill faster.