The concept of monopolies needs a complete overhaul. When I worked for Steve Jobs we were more focused on differentiators, since a differentiator defined a mono

The concept of monopolies needs a complete overhaul. When I worked for Steve Jobs we were more focused on differentiators, since a differentiator defined a monopoly. You don't need to control an entire market or even be the major player in a segment - you can charge high prices and extract obscene profit from everyone if you have a good differentiator - especially if it is something they need. In some circles, these are referred to as "effective monopolies".