Apple will continue on the trajectory that it is on, until people stop buying things on their platform. The share price will reflect this as net income is the n

Apple will continue on the trajectory that it is on, until people stop buying things on their platform. The share price will reflect this as net income is the name of the game. If and when they miss, I would expect significant changes in leadership and the direction of the company. Until then, they will keep hammering these incremental i* "improvements". The mediocre features you highlighted will not necessarily impact them if they can convince people that they are worth it.