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I know this is a joke, but you're a magnitude more likely to buy something if you've already bought it once. The whole retargeting industry is built on this, b
by bduerst 8y ago
I know this is a joke, but you're a magnitude more likely to buy something if you've already bought it once. The whole retargeting industry is built on this, but I agree - it doesn't necessarily make it useful.
- gweinberg 8y agoDepends on the something. If I buy a carton of milk, I'm pretty likely to buy another before too long. If I buy a new refrigerator, probably not. Besides, the point of advertising is to get you to buy things you otherwise wouldn't. It would be pretty pointless to show me an ad that says "you love eggs, you eat them for breakfast every day, so buy some next time you're at the supermarket", because I was going to do that anyway.
- bduerst 8y agoWell of course there are outlier product categories which are not repeat purchases, like engagement rings, funeral caskets, refridgerators, etc. That goes without saying, and if someone is paying to retarget those they're probably wasting their budget.