This might have been dumb but I run a digital agency. Use to write code myself. Don’t anymore (saying this so no one flames me for not being a dev!!) Insurance

This might have been dumb but I run a digital agency. Use to write code myself. Don’t anymore (saying this so no one flames me for not being a dev!!) Insurance is one of the stickiest industries. Churn is almost ALWAYS net negative. Referrals are HUGE and grow a biz that does no marketing whatsoever. Just engaged with an insurance company for a project and saw some insight into their numbers. Blew my mind. Software biz with similar renewals + low cost per customer + profit margins would be very, very, very valuable. So much money on a domain sounds outrageous. But even small insurance companies are generating $1mil in cash a year. With no risk of losing it (really-there’s always risk). Amortizing this out with the (possible) benefits might make it a sticker shock worthy of doing.