I have to disagree with your points above, Apple create stylish / iconic user friendly products, built to last, which will reflect in the price from a consumer

I have to disagree with your points above, Apple create stylish / iconic user friendly products, built to last, which will reflect in the price from a consumer point of view. Where the likes of Dell, Sony, LG, Samsung and the rest build Laptops and PC's to compete in a very competitive & affordable price range set by millions of retailers world wide, whom created a price war amongst themselves. A company does not need to own or create all of their IP in order to be successful or ask a higher MSRP, they just need to distance themselves from their competition and create a buzz, which Apple have done remarkably well. I see Apple as a type of Fashion brand or a designer - look at the handbag market for instance, why do they range from $10 -$10,000 if they do the exact same thing and majority of the time they're made from near enough from the same materials and on average cost the same to make. Regarding your last point "And it is simply perverse seeing people actually bragging on behalf of Apple about the fact that they are rolling in cash." I find it quite amusing to see how many people are so unhappy about the success Apple have made, when they really should be pointing their anger to laptop manufactures that are responsible for consumers spending huge sums of money constantly replacing or updating poorly built products that only last 12 months before they start cooking themselves!